Paid Ads with Real Payback

Targeted Content Data-Driven Personalisation Market-Focused Clever Strategy

If your online ads…

Aren’t getting in front of the right eyes at the right time

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Don’t get you real return on your investment

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Need to reach a new audience who’ll love your product or service

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Could do with a little tough love when it comes to growing your business

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We don’t like to blow our own horn, but the results are in, and there’s no denying that we do really good ads. Exhibit A: our client achieved a 5x return on spend for her online course launch … and it was 60% cheaper than her previous ad campaigns. Horn blown (sorry).

We’re serious about creating targeted ads for Facebook, Instagram, LinkedIn, Google and YouTube, and just as serious about making your investment work for you.

Make Your Ads Work For It

Targeted Reach

We get that an ad is only as good as the audience that sees it, so we pull all the right levers to introduce you, your business and what you offer to your unique market. We go after existing customers and track down new ones - think of us as the Tinder of business/customer matchmaking.

Personalised Content

Launching a new product, course or service? Keen to increase bookings or leads? Looking to build your customer base? Sounds like the kind of job that needs to speak the very specific lingo of your customer. We write ads that meet your market where they’re at and are personalised to their behaviours, preferences and buying patterns. Think of it like a very intimate virtual 1:1.

Fit for Purpose

We get that paid ads can feel overwhelming and costly, but our results show that they’re a genuinely effective way of strategically reaching a highly targeted customer. To make sure we’re getting you the best bang for your buck, we’ll test and monitor your ads against what you tell us is important to you.

How we run social media ads

Foundation & Information Gathering

1.

We’ll ask you to lend us the keys to the heart and soul of your business. To write truly effective ads, we want to know everything about you, your industry, your competitors, your audience, and what has and hasn’t worked in the past. Information is power in the world of ads, and we intend to start and finish strong.

Feather | Squawk Digital | Google and Social Media Ads

2.

Build & Align

Armed with the DNA of your business and market, we create a strategy that targets the right audience with ads that are tailor-made for their unique behaviors and preferences. We’ll also make recommendations on photo and video content, and make sure you’re happy before launch.

Feather | Squawk Digital | Google and Social Media Ads
Feather | Squawk Digital | Google and Social Media Ads

3.

Monitor & Optimise

When it comes to hard-working paid ads, there’s no such thing as set-and-forget. We’ll keep your ads on our radar, checking in several times a week to make sure they’re reaching the right eyes and performing efficiently. Ultimately, we’re looking for those juicy ROIs that make the hard work worth it.

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4.

Refine & Present

To ensure total transparency and keep us all on the same page, we provide a monthly report that delivers relevant statistics and results. The best part? We write it in plain English and highlight the outcomes that you care about most.

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Ready to have a chat with us?

Fill out the form on our contact page and we’ll be in touch.

Frequently asked questions about Google and social media advertising