Many businesses assume that digital marketing is limited to social media. On the contrary, digital marketing is interestingly broad, so it is essential always to identify what specific digital marketing channel works for your business.

Let us take a piece of the whole - Social Media Marketing.

 In the last few years, social media has evolved from a platform where you only engage with your current customers. Instead, you can now find and connect with potential customers. Many marketers are leveraging this channel to acquire customers, keep them engaged, and nurture them till they part with a few dollars. This shift in how people use social media means that your approach and planning to your business's social media needs to be different. For example, according to a report by Meltwater in 2022, 6 million Australians used social media for online shopping.

With this knowledge, what will be your approach to using social media this year? How do you plan on taking advantage of this space to drive more sales for your business?

 This article will provide THREE critical points on how a business can perform better on social media this year.

Prioritize Quality over Quantity.

 The idea behind content creation should be having what we call "FUCE" content. Not the literal meaning but Fun, Useful, Creative, and Engaging.

As a business owner, It is important to envision what your customers want to read or know about your product or services. While doing this, think of the best way to communicate this clearly and concisely. Many businesses compete for attention; your content and creative way of engaging with your customers can help you stand out.

Key takeaway: You do not have to say too much - invest in quality every time you put up a post. 

Embrace Reels or Short Videos

There is a massive shift to video-related content because of the engagement it attracts; more and more people are choosing to watch videos over looking at photos, and if you do not adapt, you will be left behind. Remember, Instagram is not the only channel where you can post video content. Explore other social media channels and see how they perform. Instagram and TikTok are your best options if you prefer short and sharp videos. However, if you prefer longer videos or want to add some level of vlogging to your content, YouTube is your friend. 

 Keep these TWO points in mind when creating videos:

·        Add believability to your videos. Do not make them facades of perfection. 

·        Nothing is too intangible to capture as long as you can relate it to the value embedded in your brand, and it sits well with your brand positioning

 Key takeaway: Do not stress! Just be natural and enjoy yourself. 

Plan your content by considering key dates and seasonal changes in the year. 

 As a business owner, you need to be proactive. First, incorporate the events, observations, and seasons of the year into your social media calendars. Then, design creative ways to leverage them through competitions and activities that can drive variability for your business. Not all seasons will mean sales; some are perfect for showing your brand's fun and human side.

 Key takeaway: Be Intentional, not Reactional.

The average social media user is out to seek information, make connections and stay trendy. In the midst of this, you are trying to sell to them, which is quite tricky but not impossible to succeed. The simple logic here is always to create pre-intent content. In other words, preempt your customers and be a step ahead.

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